A New Chapter for Business Wise

Introducing: PR Wise

Hi friends,

Over the past few months, I’ve been thinking about how to make Business Wise even more valuable. I want this newsletter to go beyond surface-level insights and provide the kind of strategic depth that actually moves the needle for brands.

So, moving forward, Business Wise will be primarily a paid newsletter, with occasional free posts sprinkled in. This shift allows me to go deeper, share more tactical takeaways, and bring you content that’s worth your time (and investment).

What’s coming next?
I’m kicking off this new era with a new column PR Wise: How Founders Navigate The Modern Media Landscape—a new interview series featuring behind-the-scenes conversations with founders and leaders on how they’re getting press that actually drives results. It’ll cover:
✔️ The biggest lessons they’ve learned about PR
✔️ The media moments that changed everything for their brand
✔️ What’s actually working in today’s landscape (and what’s not)
✔️ Tactical insights that you can apply to your own brand

If you’ve been finding value in Business Wise, now’s the time to upgrade to get the full experience. The first PR Wise interview drops soon. Join as a paid subscriber to be the first to read it: