The Most Underrated Lever For Luxury, Design-Forward Brands

To Drive Brand Awareness and Education in 2025

Hey y’all,

I’ve always been a design enthusiast, and it’s a real privilege to work with brands that share that same reverence for quality, craft, and beauty. When I say luxury, I’m not just talking about price tags. I’m talking about intentionality. Craftsmanship. Timelessness.

Founders reading this will know exactly what I mean: there’s something uniquely fulfilling about building (and working with) brands that reflect your values. That’s why I wanted to share a few recent wins with two of our clients that embody that ethos: Kinn Studio and Victoria Beckham Beauty.

There’s a common misconception that affiliate is only for brands churning inventory or chasing constant promo cycles. But when structured strategically, Affiliate can be a tool for brand building, driving discovery, shaping perception, and expanding brand reach, especially for brands positioning themselves as future heritage names in their category.