The Only Growth Channel That Doesn't Require Paid Budget

& Gives You An Average 5:1 ROI Within Six Months

Hey y’all,

I'm going to start this letter out a bit differently today. I'm going to paint a picture for ya: I'm sitting across from a brand founder who just spent $50K on META ads in the last two days that performed about as well as a chocolate teapot, and they ask me, "So what other budget do you need for Affiliate PR beyond your agency fees?"

My response? "None."

Then I usually get the wide-eyed and skeptical eyebrow raise. The inevitable "Oh wow okay!"

Now, I know this is oversimplifying it, but to be real, outside of agency fees, affiliate commissions, and your network management fee (ex: Impact), there literally isn't additional budget required to get the kind of results that make CFOs do happy dances.

And when I say results, I'm not talking about vanity metrics or "brand awareness". I'm talking cold, hard numbers that actually matter for brand's bottom line.