Hey y’all! Just a short note today, but I wanted to share something we’ve been quietly working on behind the scenes at Praize.
It’s becoming increasingly clear that AI is fundamentally changing how people discover products. Discovery isn’t just happening on Instagram or Google anymore, it’s happening inside tools like ChatGPT, Perplexity, and Gemini. And as these platforms evolve, it’s no longer enough to win with PR alone.