What Kind of Revenue Can You Really Expect from Affiliate PR?

A Peek Into April Results

Hi y’all!

I’m back in Paris after a week and a half in the States, and I’m so thankful to be home. My nervous system genuinely calms the moment I land here. I went straight from the airport to my neighborhood flower shop and picked up a bunch of peonies. Can’t wait for them to burst open. A little metaphor for this season, maybe.

Now onto the good stuff.

Let’s talk about the way brands think about PR.

Affiliate PR is often misunderstood, treated as a top-of-funnel awareness boost, or lumped into the same category as “regular” PR. But here’s the thing: awareness doesn’t always pay the bills. And treating affiliate PR like a passive channel means leaving a lot of revenue on the table.

Affiliate PR, done right, is one of the most profitable and scalable growth levers a brand can invest in right now, because it combines top-tier press with revenue-driving infrastructure. And April was a big reminder of that.

Here’s a behind-the-scenes look at